Choose Platinum

All of our watches are marked as "Platinum" quality. What does this mean?

Japanese Movement: a watch is only as good as what's inside. All of our watches feature a Japanese quartz movement made by Miyota, a company owned by the Citizen Watch Company. These are serious timepieces!

Rich Dyes: Each platinum watch features deep colors that really stand out from the crowd. After all, you're wearing this watch to make a bold statement!

Shimmering stones: All of our watches with a rhinestone bezel are beatifully set in glittering rhinestones which are selected for their luminous qualities. Truly glam!

So, choose the watch that says Platinum or Japan Movt, you'll be glad you did.